3 mins read
At the heart of any successful organisation, people are integral. As part of the workplace building culture being adopted by companies today, employees are encouraged to explore opportunities and invest themselves in the company’s shared values and corporate citizenship initiatives. The 2020 Deloitte Global Millennial Survey reveals how employees have been re-examining the companies they work for with an eye towards purpose and impact on society. Companies that value equity, diversity, and community are organisations that the millennial workforce identifies as the ideal workplace.
Increasingly, corporations are exploring offering volunteering programs tailored to the skill sets of their talent pool, with skilled volunteering engagements witnessing an incessant growth in recent times. There is documented research that has proven that well-designed and managed skilled volunteering programs have led to improved employee satisfaction, fostered stakeholder engagement, and have allowed employees to feel part of supporting social impact ventures, in addition to fulfilling business responsibilities. Furthermore, they amplify the company’s commitment to their communities. Simply put, they are good for business.
Moreover, this positive ripple effect extends to other stakeholders as well. Aside from an enhanced sense of meaning and greater organisational citizenship, employees create tangible changes in the community, increasing their confidence and feelings of self-worth. Strengthening their community networks is impactful in a manner that is easily measurable, both professionally and personally.
Finally, skills-based volunteering benefits nonprofits by democratising highly skilled professionals. As a result, nonprofits benefit from seasoned experts who can develop long-term business strategies and overturn underutilised resources. In addition, skilled volunteering allows nonprofits to focus on what they do best: setting the organisation’s vision and helping their beneficiaries.
Building real and lasting partnerships between businesses and nonprofits is a key component of effective Corporate Skilled Volunteering (CSV) initiatives. These relationships are born out of shared values, enabled by leveraging technology and leadership culminating in synergistic initiatives and impact-driven outcomes that mutually benefit all. This is a prime representation of the triple win ideology.
While CSR programmes have been around for a while, CSV practices are only getting started. New and more effective models will undoubtedly emerge as companies become more involved in enhancing their ability to contribute.
~ To know more about our Corporate Skilled Volunteering Programs, write to us at contact@slens.co~
